Brands

Shinola

Shinola

Shinola was founded as a small-scale shoe polish manufacturer by the New York-based Shinola-Bixby Corporation in 1907. Shinola’s business boomed during WWI and the company achieved pop culture status for the WWII-era colloquialism, “You don’t know shit from Shinola.”

The company’s fortunes—along with many other American manufacturers—would diminish and fade out
in the 70’s, but in 2011 we acquired the trademark and launched the next era of Shinola.

Even though we’reproducing a different fleet of products, we feel the spiritof the original Shinola company—as an iconic American manufacturer that began as a small company with
big ideas—matches the spirit of what we’ve set out to accomplish today.